Updated to run tests on both python 2 and 3.

PROD-774

Overview
---------
This pull request makes this XBlock extensible for
adding parameters to the LTI provider in addition
to the existing ones.

Why
---
A customer needs `team` and `cohort` informaiton
to be passed through the LTI channel to simplify
integration with their LTI provider. At the same
time we'd rather not fork the XBlock, so an
Open-Closed model is needed.

More Detailed Documentation
---------------------------
I've added a couple of sections to `README.rst`
to document specifying design and
configuration steps of the new LTI parameter
processors. Please check it out for more
information about the changes that this pull
request introduces.

Example Usage
-------------
I've written a package that we'll need to use for
our customer to pass some personal user
information in addition to the cohort and team
info: https://github.com/appsembler/tahoe-lti/pull/1

Omar Al-Ithawi @ Appsembler

Add context_label and context_title to LTI POST parameters; Add required requirements; add some docker devstack instructions;

The module used for rebind was set to LtiConsumer instead of the xblock,
which is wrong and causing an silent exception thrown and return 404 to
the client without any indication of the cause.

Updating code to look at UserProfile.language_proficiencies; updating tests; iterating version to 1.0.8